Michael Gerber’s Classic – The E Myth Revisited
Michael Gerber’s book “The E Myth Revisited” is a must read read for any entrepreneur or small business owner.
Michael Gerber, the founder of the business coaching firm E Myth Worldwide and widely regarded as the world’s leading small business guru explains in detail why most small businesses don’t work.
Who would have thought that owning a small business was so difficult?
Certainly millions of new entrepreneurs who start small businesses each year throughout the world find out the truth the hard way.
So many business building skills are needed but these are often overlooked when a would-be entrepreneur wakes up one day with the dream of starting their own business because they are sure they can do it better than their boss.
Why should the boss drive a fast car, live in an expensive house, and make large profits when they know the job better than the boss.
This is the entrepreneurial seizure and marks the beginning of many small businesses which start full of enthusiasm and passion.
Unfortunately the going gets tough and suddenly the small business owner is struggling.
Fear not, Michael Gerber is there, ready and waiting for the small business owner keen to learn. You can read my full review of The E Myth Revisited.
The book is highly recommended and is righly regarded as a classic for small businesses.
